Blue Line

Safariland Group launches new e-commerce site

August 13, 2020  By Staff

The Safariland Group, a global provider of safety products designed for the public safety, military, professional and outdoor markets, has launched a “dynamically redesigned customer-centric ecommerce website” at

The “clean, modern and easy-to-navigate website provides a robust interactive experience that allows customers to match products with their profession and personal needs,” the company stated. The website features “one of the most advanced holster finders available online, and an all-new Holster Education Center,” equipping the viewer with all the information needed to select a holster.

The Holster Education Center is an interactive series of relevant, easy-to-understand educational resources where the visitor will be guided through various considerations for selecting a holster. Written in a conversational tone, topics range from information about holster retention and ride, to different ways to carry a concealed firearm, to different competition shooting disciplines and much more.

Safariland’s Holster Finder takes the consumer through a series of visually enhanced questions to quickly get to a variety of holster options. “Visitors always know where they are in the process and can easily change course in the middle of the activity,” the company noted. For a more customized search, the user may select a holster one of three ways – by profession, carry method, or firearm type.


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